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​Who We Are...

​How We Started...

What Does “OMNI” Stand For?

OMNI definitely stands for modern, targeted and outcome-oriented hypnosis to benefit the client. It has always been Jerry Kein’s aim, to present hypnosis as easy to learn and apply. He has wanted to explain  it to them in a simple way and to give people an understanding of hypnosis. No endless sessions without results. The aim is always, to help the client, who is seeking help from an OMNI hypnotherapist as quickly, efficient and sustainable as possible. Many challenges people are faced with can be tackled in one session. If we are capable to use our knowledge and skills for this, we will do so.

OMNI – a reference in the world of hypnosis since 1979

In 1979, when Gerald F. Kein founded the OMNI Hypnosis Training Center in Florida, USA, he did not know that he would sustainably change the world of hypnosis. As a 13-year old he already learnt directly from Dave Elman, the probably most significant hypnotist of the 20th century. But no one could possibly know that his name would one day stand for cause-oriented, revealing hypnosis education and hypnotherapy in Europe, Asia, South America and even in Africa.

OMNI and Gerald (Jerry) Kein have since 1979 been a symbol for effective, efficient and sustainable hypnosis methods and techniques which are taught in over 20 different locations across the world. Often copied but never really reached: increasingly more people discover this easy and applicable technique for their practice or as a therapy to solve personal issues and challenges.

Jerry included ease into hypnosis which inspires and motivates many of his students. This ease is also expressed through a unique elegance to hypnotize and treat: the respect towards clients, encounters on an equal footing and how to guide therapeutic processes with a firm hand to the solution.

It was Jerry Kein who not only refined and complemented the methods of Dave Elman but actually kept them alive through the 80s and early 90s. Afterwards the name Dave Elman became a widely known and OMNI maintained the core of his teachings. However Jerry Kein further ingeniously refined and structured them in the way that they can be used in processes. Thus the quality of hypnosis could be increased significantly. As a result much less is left to chance or to the skill of the user. In 2012 this process was also further refined by Hansruedi Wipf and was certified according to ISO 9001 as the worldwide first hypnosis process ever in March 2015.

How Omni Hypnosis Training Center® Was Created 

Gerald ("Jerry") F. Kein is the founder of the Omni Hypnosis Training Center® in DeLand, Florida. Having trained thousands of hypnotists and hypnotherapists from over eighty countries, he is widely recognized as one of this country's leading instructors of clinical hypnotism.

For many years, Jerry listened to the issues of both new and veteran hypnotism practitioners. In a strong voice, they indicated that after completing their hypnotism courses, they still felt unsure of how to resolve the many issues for which clients schedule sessions. They wanted and needed "Step-By-Step, How-To" instruction to create success for the client and for themselves in this helping profession.


Considering this need for highly effective training, Jerry decided to place on video the finest, undiluted, pure hypnotism training courses available today. In 1988 he started monthly "How-To" seminars at the Omni Hypnosis Training Center® for his students. Each month he would focus on instructing, "Step-by-Step", how to deal with particular issues requested by the students. When the attendees left these seminars, they were prepared, confident and ready to approach the problem area effectively.

These professional courses, seminars and workshops have been placed on download files live, as they were happening, not in a glitzy studio with scripts and rehearsals. Some are live sessions with clients, as indicated in the descriptions of each training. To our knowledge, the Omni Hypnosis Training Center® was the first hypnotism training center to offer these "How To," "Step-by-Step,"  exciting, confidence building, continuing education training programs.

Professionals from around the world and in varied disciplines, such as physicians, psychologists, dentists, nurses, psychiatrists, mental health counselors, hypnotists and hypnotherapists have written Jerry, acclaiming these programs as the best hypnotism training, live or distance learning, they have ever received.  They have stood the test of time and deliver the finest, most advanced, practical training available.

Jerry served as Executive Director of  the National Board of Hypnosis Education and Certification.  He co-authored Hypnosis and Hypnotherapy: Basic & Advanced Techniques for the Professional with his former student, Calvin Banyan. Jerry was also a contributing author to The Journal of Hypnotism and serves on both the Advisory and the Certification Boards of the National Guild of Hypnotists.

Who we are today....

Omni Hypnosis is a global leader in hypnotism training.  With training centers in seven countries, Omni is continuing to educate hypnotists around the world.  Using Jerry Kein's step-by-step methodology and employing successful and dynamic Omni graduates as instructors, the Omni Hypnosis Training Centers® are an ideal place to see, learn, and practice hypnotherapy.

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